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Subject: 75 percent of women
Replies: 4 Views: 141

nfxcr3w 10.05.11 - 03:07pm
Description: 75 of the smartphone apps downloaded by women are games, according to a new report published by Lady Geek, based on a survey conducted by YouGov Six Sense in the UK. * +

nfxcr3w 10.05.11 - 03:07pm
The report found that the majority of women do not identify themselves as 'gamers' though, due to ongoing stereotypes that Lady Geek says prevents women from feeling a part of the gaming world. * +

nfxcr3w 10.05.11 - 03:07pm
The research also found that while 50 of all women now play so-called casual games, only 4 of all game developers in the UK are female. * +

nfxcr3w 10.05.11 - 03:08pm
ME asked Lady Geek if it had any more app-specific data from the report, and the company came up with a startling claim, saying that women are twice as likely to buy smartphones as men, yet 78 of women with smartphones have not downloaded any apps. * +

nfxcr3w 10.05.11 - 03:08pm
More Info here http://is.gd/BDK5kJ *

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