Wiffiti

ext Messaging is now moving from the private sphere into the public one reports The Economist via Chicagoist. ''New technologies allow text messages to be displayed on the sides of buildings, on public screens in cafs or on vast digital displays at sporting events and festivals.

Such digital graffiti can be used in various ways: to capture the mood of a gathering, boost a brand, or to spark public dialogue.

... The earliest examples of digital graffiti appeared in Europe, where text messaging took off years ago, unlike in America where it has only recently become popular. In 2001, for example, at the Speaker's Corner building in Huddersfield, England, a tickertape-like display showed the results of a text-message poetry contest.

Wiffiti

The latest digital-graffiti systems are rather more elaborate. ... Wiffiti allows a passerby to text a message to be displayed on a screen, a wall, television...

Eight Wiffiti screens (a name derived from wireless graffitiit has no relation to Wi-Fi networking) have been set up in coffee-shops in American cities, sometimes with the support of sponsors.

Between double espressos, patrons send text messages to the 50-inch screens. What they write is also mirrored on the web, so that visitors to wiffiti.com can remotely observe what's going on at, say, the Hurricane Caf in Seattle, the Filter Coffee Lounge in Chicago or Half Fast Subs in Boulder, Colorado''.
10/2/2006 11:52:30 AM
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