LG's new Shine (LG SV420) slim slider phone has a good start in Korea. For the last 15 days LG (or the reseller, telco) are able to sold 1500 units each day, where the first chocolate phone hit 1000 per day for 3 weeks.
Shine is a combination of design, durability and ease of use, says Park Mun-hwa, the CEO of LG Electronics mobile communications business. With distinct marketing and strategy that capture the hearts of consumers, Shine will follow Chocolate as our next big hit. 11/5/2006 11:03:05 AM ---