Emblaze Touch 7

The name Emblaze Mobile isn't a very familiar one to people outside of the mobile phone industry, but it's part of a fairly well established Anglo-Israeli company with a background in various communications technology markets called Emblaze Ltd.

The Emblaze Touch 7 isn't the company's first mobile phone product, but it's one of the most interesting, both from a technical perspective and for the fact that it gives Emblaze a good change at a market breakthrough.

To look at, the Emblaze Touch 7 is a smart looking handset, but perhaps a little derivative in its styling. Underneath, this is a tri-band GSM phone with a 176x220 pixel TFT display in 262,000 colours, a 1.3 megapixel camera with flash, Bluetooth, an MP3/multimedia player and expandable memory.

The internal memory on the Emblaze Touch 7 is 64Mb, and this can be expanded by using what Emblaze called ''micro-flash'' memory, which we assume to mean microSD/TransFlash cards. Other features on the Emblaze Touch 7 include a loudspeaker function, WAP 2.0 browsers, wallpapers and Java support for games.

Perhaps the specification of the Emblaze Touch 7 looks a little unremarkable, but this handset is pitched at the value-for-money end of the market, and it should cost around 60/100 for pay-as-you-go/prepay customers. It's also a smart looking device that looks more expensive than it actually is, and is distinctive enough to make it stand out from a lot of the competition.

Initially, the Emblaze Touch 7 will be available through Currys and Currys.digital stores in the UK, followed by other retailers later. For UK customers, the Touch 7 should be available before Christmas, and the specifications mark it out as an appealing and good value for money device.
11/13/2006 3:38:19 PM
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