Firefly Mobile to Launch Line of Children's Mobile Phones Featuring DC Super Heroes and Looney Tunes

Firefly Mobile announces a licensing agreement with Warner Bros. Consumer Products, to unveil a new line of kid's mobile phones featuring imagery of such world-renowned characters as Tweety and DC Comics' Superman and Supergirl.

Available in mid-November, the new licensed kids phones arrive just in time for the holiday shopping season. As we expand our distribution into the toy aisles at major national chains, retailers value the variety of options that Firefly offers, says Patrick Marry, CEO of Firefly Mobile. And the new character phones give children even more ways to personalize their Firefly.

Children between the ages of 6-12 are the fastest growing demographic of mobile phone users and we are excited to partner with Warner Bros. Consumer Products to offer such a unique line to these young consumers and their parents, says Marry. The DC Comics characters, as well as Tweety, are recognized the world over and will add a fantastic dimension to our product offerings for eager young mobile users.

These character-themed mobile phones will be available for less than USD80.

Firefly Mobile has also announces an exclusive partnership agreement with Cicada Mobile to launch their Firefly Mobile Phone for Mobile Kids in Australia and New Zealand. The phone will be marketed under the Gecko brand, effective immediately.
11/16/2006 9:45:20 PM
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